Ah, real estate. Us agents are making the big bucks, right? What’s in selling a home anyway? Put a sign up, mail a few hundred postcards, fill the calendar with multiple open houses, get fellow brokers and agents to come view the home..easy, peasy. With all things virtual and mobile today, geez, notwithstanding good ‘ole MLS, there’s tons of websites and your listing is virtually alive until it’s sold. How difficult is all of this? I mean, what is the big deal of selling a house and why pay so much to sell it? Besides the obvious answer being, oh, there’s a lot of money and legalities of selling or buying a home, some issues have very little to do with either of those. It’s called human connection.
Yep, people are human. It’s a strange concept, though this REALTOR usually prioritizes that issue and people come first. We do a lot for our sellers and sometimes our sellers aren’t quite aware of our service until their house gets sold and they’re on their way to their next place of residence. As frustrating as this biz can be, it becomes apparent we need to do more to educate our sellers, including yours truly.
I am not a high-volume agent. You can’t mass produce the intimate service I provide to each of my clients. I don’t work in a large brokerage. I work with a small, yet mighty team who support each other, though each transaction is my own.
I serve clients. I earn listings, one at a time. 95% of my business comes from referrals. My services are not for everyone, I know. Some people want the marketing and their price, bottom line and could care less about actual service. Yet for those who need a good dose of human connection with their agent while selling their home, I’m your girl.
There’s a place for high-volume philosophies. Some agents are out there hustling, working their various listings, consistently prospecting, jumping in full force. I do all of that too. Only my energy goes out to one person at a time: you. I much prefer taking on what I can chew well, without sacrificing my integrity or ability to be there for my clients when needed. My “prospecting” approach is reaching out to those who know me and continue building on relationships that are meaningful. In terms of a client, most of my prospecting involves caring for them at that time and not concerned about my next listing. It’s full force – individually.
Money matters. I like making money. I like earning what I believe I’m worth. Like others, there are financial responsibilities to take care of. Money is a fascinating phenomenon. When it comes to real estate agents, we all have our own philosophies of our business and how we like to operate. One equates success as a top producing listing agent, while others enjoy the search representing buyers. I equate success as doing both. Clients have different needs; gotta do what’s best for them. That’s the beauty of building a business as a real estate agent. It’s taken years to discover I’m right on target with the kind of business I want, the kind of business where I can work for the best broker that aligns with my philosophy and make a difference in each clients’ life, one transaction at a time.
What’s most important in your relationship with a real estate professional? Why did you choose that person to work with? What traits did you like? I love hearing other experiences. Carry on.