So began my day at preview. Real estate previews are pretty cool. Who doesn’t like looking at houses? I suppose it depends on what neighborhood one previews. In my hood, here in northern part of Orange County, CA sit neighborhoods, their own distinct character and flair. From high-priced sprawling ranch houses to the more moderate suburban residence , the variation of architecture as diverse as its sellers. In any case, I enjoy the variety of the neighborhoods I work in. Today I saw some incredibly beautiful houses; some beautiful simply by sheer aesthetics of columns, others, embraced by warmth and stained glass windows. Affluence is something I’m just beginning to take notice of in my business as I currently have a listing priced at $1,485,000, most expensive one yet.
A conversation took place while driving the neighborhood. In between home tours the subject of leases came up, specifically the amount of work leases require for less money than regular sales. Compensation for doing a lease is usually based on a flat fee versus a percentage from a sale. Depending on each transaction, a lease might produce as little as a hundred bucks, five hundred or somewhere in between. From a strictly economical point of view, representing a client with a sale versus a lease is far more beneficial to the agent. But what about the client? Two successful agents complained about doing a few leases they’d done over the last year. They’re busy, busy, busy. Leases are a bother, a nuisance for many top producers. Listening to their dialogue, I asked myself would I be so busy as to wave aside a low paying lease? Would I be as annoyed with a measly hundred bucks when surely I would make more with a sale? Even if annoyed, what would my client think if they suspected I thought this way?
To be clear, I am not a top producing real estate agent. I’ve never been part of any Golden Club or won a trip to Hawaii based on my sales track record. Nor is my name embossed on a wall for “Salesperson of the Immediate Future.” I think those kinds of goals are ALL worth attaining and I have the utmost respect for fellow agents who pride themselves as such. My business acumen is based on one-on-one service rather than sheer volume.
I’m a Realtor. I like making money. This is my career, my livelihood. Someone’s gotta pay for those extra useless television channels. When I work with my clients, I am at their service. It is an honor to be trusted and relied upon for the service I give. Not all will bond with me nor I with them. When that happens (and it has, always will) I’ve learned the skill to thank them, wish them the very best in their real estate endeavors and walk away. Most times, clients understand the service I provide merely by demonstration. Making $5000k versus $500, pretty much a no brainer. What must be questioned is why that client chose us in the first place. If one ever finds me complaining about the next $100 made on a lease, I’ll treat them to a trip to Target with that money. That’ll probably cover a few t-shirts, beach towels, cleaning supplies, a neon green sports bra with matching leggings and some fancy chocolate candy bars. Not bad for making someone happy about where they live.