Localism

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Yeah, I know, I know, a Starbucks is a Starbucks is a Starbucks. I get it. Same perky baristas, those regulars sipping their soy-latte-whatever… Not so quickly. Consider Old Towne Orange.

In the quaint section of the Orange Plaza in Old Towne Orange, sit two Starbucks, nary a stone’s throw from each other. Both have their own feel; one, the smaller of the two, college students tucked in a corner, a regular haunt for late night studies. The other, in a historical building, a bank, no less, sits its own Starbucks, much more brisk business, from locals on the run to mom’s treating the kids after school to the meeting-for-business-destination.

On this afternoon, Wells Fargo is a busy place – for coffee, that is, hold the deposits. Once a haven, a lovely discovery for me during some rough times not too long ago, a make shift office many mornings, there’s just something special about this specific Starbucks. It’s all about the PLACE, how it FEELS when I’m here. iPad in hand, I look up a moment; the old detailed etchings upon its walls, the subdued echoes of conversations reverberating from the heightened ceilings, the friendly local smiles….I feel right at home. Like always.

You have a local dig you’d like to share? What makes your place special?

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