Humanity in Real Estate

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Upon closing the last several listings, It never ceases to amaze, the human connection in real estate. Houses are houses are houses. They entail a living area, bedrooms, bathrooms, a kitchen, a patio, a doorbell. All of which stand upright on a foundation from a parcel, wherein humans gathered together. Turns out, the construct of building a house begins with humans.

Each listing, different. Different homes, neighborhoods, zip codes, elementary schools, landscapes. Each listing, a different story. Each person; buyer, seller, agent, escrow officer, different. Yet, all the same, wrapped up in each transaction: humanity.

Sitting at open house, humans wander in and out. Some are more open than others, light chatting, ask a few questions, share their son’s winning run at his baseball game.  Some prefer to turn away, not make much eye contact, saunter throughout, quietly slither away before barely saying ‘hello.’ Which is why browsing for housing on line is so attractive: incognito and anonymous, albeit the websites that require one sign away their DNA. On line or real life, each party, couple, family, all want the same things: safety, security, community, a home. 

My recent listing stories run the gamut:

  • Senior moving from a condo to a senior community.
  • Adult children selling their parents’ home through a trust after their dear mom passed away.
  • Sellers no longer needing a rental property they cherished for years.
  • Selling a residential home in Orange County CA in order to begin a new chapter in Texas. 

What’s most important to think about is the house is somewhat incidental. My mom used to tell me this often. “It’s the people who count the most in real estate.” The variances of selling and buying a home can not be underestimated. It’s because of all the human interaction, real estate is no piece of pie. Anxiety, trepidation and frustration are all part of the fun! Unbeknown to many, there are a few of us Realtors who care deeply about you humans. Humanity is the biggest asset in every transaction. 

Clients like Kimmy keep real estate real. 

Cheesy Appreciation Box

I’d like to personally thank the following for entrusting me over the past few months:

Peggy
Clair
Geoffrey
Quin
Cindy
Kimmy
Carlos
Frankie the Pooch

 
Thank you for bringing it, working together and being the awesome humans you are. (Frankie, in her own way)
 

The Philosophy of an Uncommon Agent

Ah, real estate. Us agents are making the big bucks, right? What’s in selling a home anyway? Put a sign up, mail a few hundred postcards, fill the calendar with multiple open houses, get fellow brokers and agents to come view the home..easy, peasy. With all things virtual and mobile today, geez, notwithstanding good ‘ole MLS, there’s tons of websites and your listing is virtually alive until it’s sold. How difficult is all of this? I mean, what is the big deal of selling a house and why pay so much to sell it? Besides the obvious answer being, oh, there’s a lot of money and legalities of selling or buying a home, some issues have very little to do with either of those. It’s called human connection.

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Yep, people are human. It’s a strange concept, though this REALTOR usually prioritizes that issue and people come first. We do a lot for our sellers and sometimes our sellers aren’t quite aware of our service until their house gets sold and they’re on their way to their next place of residence. As frustrating as this biz can be, it becomes apparent we need to do more to educate our sellers, including yours truly.

I am not a high-volume agent. You can’t mass produce the intimate service I provide to each of my clients. I don’t work in a large brokerage. I work with a small, yet mighty team who support each other, though each transaction is my own.

I serve clients. I earn listings, one at a time. 95% of my business comes from referrals. My services are not for everyone, I know. Some people want the marketing and their price, bottom line and could care less about actual service. Yet for those who need a good dose of human connection with their agent while selling their home, I’m your girl.

There’s a place for high-volume philosophies. Some agents are out there hustling, working their various listings, consistently prospecting, jumping in full force. I do all of that too. Only my energy goes out to one person at a time: you. I much prefer taking on what I can chew well, without sacrificing my integrity or ability to be there for my clients when needed. My “prospecting” approach is reaching out to those who know me and continue building on relationships that are meaningful.  In terms of a client, most of my prospecting involves caring for them at that time and not concerned about my next listing. It’s full force – individually.

Money matters. I like making money. I like earning what I believe I’m worth. Like others, there are financial responsibilities to take care of. Money is a fascinating phenomenon. When it comes to real estate agents, we all have our own philosophies of our business and how we like to operate. One equates success as a top producing listing agent, while others enjoy the search representing buyers. I equate success as doing both. Clients have different needs; gotta do what’s best for them. That’s the beauty of building a business as a real estate agent. It’s taken years to discover I’m right on target with the kind of business I want, the kind of business where I can work for the best broker that aligns with my philosophy and make a difference in each clients’ life, one transaction at a time.

What’s most important in your relationship with a real estate professional? Why did you choose that person to work with? What traits did you like? I love hearing other experiences. Carry on. 🙂